Brahim wins Top Dissertation award at 70th ICA!

Brahim Zarouali has won the Top Dissertation Award in the CAM Division. The dissertation was entitled: “Adolescents’ interactions with targeted advertising on social networking sites”. The dissertation consisted of three parts: (1) how are individual characteristics accounting for differences in advertising literacy among adolescents, (2) how to increase adolescents’ advertising literacy by means of situational factors, and (3) what is the role of social influence in shaping adolescents’ advertising literacy. The review committee nominated this dissertation based on several criteria including the importance of the topic it addresses, the strength of evidence it presents, the significance of its conclusions, and the overall contribution to the field and the division.

For all those interested in reading (some parts of) the dissertation: the full PDF is open-access!

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