Brahim wins Top Dissertation award at 70th ICA!
Brahim Zarouali has won the Top Dissertation Award in the CAM Division. The dissertation was entitled: “Adolescents’ interactions with targeted advertising on social networking sites”. The dissertation consisted of three parts: (1) how are individual characteristics accounting for differences in advertising literacy among adolescents, (2) how to increase adolescents’ advertising literacy by means of situational …