Awards

Brahim Zarouali receives ‘Jonge Haan’ Award 2021

The Association for Advertising (Genootschap voor Reclame, GVR) has announced the winners for most valuable achievements in the marketing communication profession during the annual Hanen Dinner on October 4, 2021. Traditionally, three colleagues were nominated for the election of De Jonge Haan. During the Hanen Dinner, they had to present their motivation why they add …

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Brahim wins Top Dissertation award at 70th ICA!

Brahim Zarouali has won the Top Dissertation Award in the CAM Division. The dissertation was entitled: “Adolescents’ interactions with targeted advertising on social networking sites”. The dissertation consisted of three parts: (1) how are individual characteristics accounting for differences in advertising literacy among adolescents, (2) how to increase adolescents’ advertising literacy by means of situational …

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