One of the biggest developments in the media landscape in recent years is the use of data. Consumer data is widely traded between media and advertisers. But due to the abolition of third-party cookies, this is changing. The media industry is looking for new ways to collect data without violating consumer privacy.
In the Cross Media Café ‘Media and reach: data issues’ on 22 June, moderator Monique van Dusseldorp talked to various organizations about new possibilities for collecting data. Natali Helberger was one of the experts joining van Dusseldorp to talk about this important subject.