Social Media & Politics podcast with Brahim

Brahim was invited to discuss his research on social media political ads and their effectiveness on different personality types (introverts and extroverts) in the Social Media & Politics Podcast, hosted by Michael Bossetta. The podcast breaks down the findings from two experiments that Brahim conducted together with Tom Dobber & Claes de Vreese, in which they tried to replicate the psychometric targeting techniques of firms like Cambridge Analytica  by appealing to users’ psychological traits and emotions. In addition, the podcast also discusses the de-polarization potential of chatbots, based on a study Brahim conducted that presents participants with pro- or anti-attitudinal chatbot news on immigration.

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